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1

Discovering How Advertising Grows Sales and Builds Brands

Bruce, Norris I, Peters, Kay, Naik, Prasad A

Journal:

Journal of Marketing Research

Année:

2012

Langue:

english

Fichier:

PDF, 440 KB

english, 2012

2

Building Brand Awareness in Dynamic Oligopoly Markets

Naik, Prasad A., Prasad, Ashutosh, Sethi, Suresh P.

Journal:

Management Science

Année:

2008

Langue:

english

Fichier:

PDF, 258 KB

english, 2008

3

Planning Media Schedules in the Presence of Dynamic Advertising Quality

Prasad A. Naik, Murali K. Mantrala and Alan G. Sawyer

Journal:

Marketing Science

Année:

1998

Langue:

english

Fichier:

PDF, 671 KB

english, 1998

4

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

Naik, Prasad A., Raman, Kalyan, Winer, Russell S.

Journal:

Marketing Science

Année:

2005

Langue:

english

Fichier:

PDF, 188 KB

english, 2005

5

Cross-Media Consumption: Insights from Super Bowl Advertising

Bharadwaj, Neeraj, Ballings, Michel, Naik, Prasad A.

Journal:

Journal of Interactive Marketing

Année:

2020

Langue:

english

Fichier:

PDF, 441 KB

english, 2020

6

Pesticide residue in organic and conventional food-risk analysis

Rekha, S.N. Naik, R. Prasad

Journal:

Journal of Chemical Health and Safety

Année:

2006

Langue:

english

Fichier:

PDF, 139 KB

english, 2006

7

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Venkatesh Shankar, Alladi Venkatesh, Charles Hofacker, Prasad Naik

Journal:

Journal of Interactive Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 379 KB

english, 2010

8

Optimal Advertising When Envisioning a Product-Harm Crisis

Rubel, Olivier, Naik, Prasad A., Srinivasan, Shuba

Journal:

Marketing Science

Année:

2011

Langue:

english

Fichier:

PDF, 374 KB

english, 2011

9

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

Jap, Sandy D., Naik, Prasad A.

Journal:

Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 251 KB

english, 2008

10

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models

Sandy D. Jap and Prasad A. Naik

Journal:

Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 2.33 MB

english, 2008

11

Experimental assessment of toxic phorbol ester in oil, biodiesel and seed cake of Jatropha curcas and use of biodiesel in diesel engine

Lalit Prasad, Subhalaxmi Pradhan, L.M. Das, S.N. Naik

Journal:

Année:

2012

Langue:

english

Fichier:

PDF, 620 KB

english, 2012

12

A Hierarchical Marketing Communications Model of Online and Offline Media Synergies

Prasad A. Naik, Kay Peters

Journal:

Journal of Interactive Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 611 KB

english, 2009

13

Understanding the Impact of Synergy in Multimedia Communications

Naik, Prasad A., Raman, Kalyan

Journal:

Journal of Marketing Research

Année:

2003

Langue:

english

Fichier:

PDF, 204 KB

english, 2003

14

A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression

Prasad A. Naik, Michael R. Hagerty and Chih-Ling Tsai

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 2.86 MB

english, 2000

15

Spatiotemporal Allocation of Advertising Budgets

Aravindakshan, Ashwin, Peters, Kay, Naik, Prasad A

Journal:

Journal of Marketing Research

Année:

2012

Langue:

english

Fichier:

PDF, 301 KB

english, 2012

16

Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application

Sridhar, Shrihari, Mantrala, Murali K, Naik, Prasad A, Thorson, Esther

Journal:

Journal of Marketing Research

Année:

2011

Langue:

english

Fichier:

PDF, 461 KB

english, 2011

17

New set of PCR primers for SYBR green-based qPCR detection of IMNV in India

Kokkattunivarthil, Shyam, Krishnan, Rahul, Kezhedath, Jeena, Prasad, Kurcheti Pani, Naik T., Vismai

Journal:

Année:

2018

Langue:

english

Fichier:

PDF, 645 KB

english, 2018

18

Solvothermal Growth of PbBi 2 Se 4 Nano‐Flowers: A Material for Humidity Sensor and Photodetector Applications

Aher, Rahul, Bhorde, Ajinkya, Nair, Shruthi, Borate, Haribhau, Pandharkar, Subhash, Naik, Dhirsing, Vairale, Priti, Karpe, Smita, Late, Dattatray, Prasad, Mohit, Jadkar, Sandesh

Journal:

physica status solidi (a)

Année:

2019

Langue:

english

Fichier:

PDF, 5.85 MB

english, 2019

19

The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance

Kolsarici, Ceren, Vakratsas, Demetrios, Naik, Prasad A.

Journal:

Journal of Marketing Research

Année:

2020

Langue:

english

Fichier:

PDF, 654 KB

english, 2020

20

Introduction to the special issue on online pricing

Sandy D. Jap, Prasad A. Naik

Journal:

Journal of Interactive Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 63 KB

english, 2004

21

Isotonic single-index model for high-dimensional database marketing

Prasad A. Naik, Chih-Ling Tsai

Journal:

Computational Statistics & Data Analysis

Année:

2004

Langue:

english

Fichier:

PDF, 280 KB

english, 2004

22

How does awareness evolve when advertising stops? The role of memory

Ashwin Aravindakshan, Prasad A. Naik

Journal:

Marketing Letters

Année:

2011

Langue:

english

Fichier:

PDF, 256 KB

english, 2011

23

Clicks and Mortar: The Effect of On-line Activities on Off-line Sales

Eyal Biyalogorsky, Prasad Naik

Journal:

Marketing Letters

Année:

2003

Langue:

english

Fichier:

PDF, 106 KB

english, 2003

24

The effects of expert quality evaluations versus brand name on price premiums

Apelbaum, Eidan, Gerstner, Eitan, Naik, Prasad A.

Journal:

Journal of Product & Brand Management

Année:

2003

Langue:

english

Fichier:

PDF, 282 KB

english, 2003

25

Understanding the Impact of Synergy in Multimedia Communications

Prasad A. Naik and Kalyan Raman

Journal:

Journal of Marketing Research

Année:

2003

Langue:

english

Fichier:

PDF, 2.65 MB

english, 2003

26

Controlling Measurement Errors in Models of Advertising Competition

Prasad A. Naik and Chih-Ling Tsai

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 2.36 MB

english, 2000

27

A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression

Naik, Prasad A., Hagerty, Michael R., Tsai, Chih-Ling

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 188 KB

english, 2000

28

Uphill or Downhill? Locating the Firm on a Profit Function

Murali K. Mantrala, Prasad A. Naik, Shrihari Sridhar and Esther Thorson

Journal:

Journal of Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 2.77 MB

english, 2007

29

Controlling Measurement Errors in Models of Advertising Competition

Naik, Prasad A., Tsai, Chih-Ling

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 225 KB

english, 2000

30

Modeling Marketing Dynamics by Time Series Econometrics

Koen Pauwels, Imran Currim, Marnik G. Dekimpe, Eric Ghysels, Dominique M. Hanssens, Natalie Mizik and Prasad Naik

Journal:

Marketing Letters

Année:

2004

Langue:

english

Fichier:

PDF, 1.57 MB

english, 2004

31

Development of a novel smartphone-based application for accurate and sensitive on-field hemoglobin measurement

Ghatpande, Niraj S., Apte, Priti P., Joshi, Bimba N, Naik, Sadanand S., Bodas, Dhananjay, Sande, Vishvajit, Uttarwar, Pravin, Kulkarni, Prasad Padmakar

Journal:

Année:

2016

Langue:

english

Fichier:

PDF, 1.09 MB

english, 2016

32

Measurement and covariance analysis of 232Th(n, 2n)231Th reaction cross sections at the effective neutron energies of 8.97 and 16.52 MeV

Karkera, Meghna, Naik, Haladhara, Punchithaya, Sripathi, Prasad, Manjunatha, Yeraguntla, Santhi Sheela, Suryanarayana, Saraswatula Venkata, Ganesan, Srinivasan, Vansola, Vibha, Makhwana, Rajnikanth

Journal:

Journal of Radioanalytical and Nuclear Chemistry

Année:

2018

Langue:

english

Fichier:

PDF, 550 KB

english, 2018

33

[Advances in Intelligent Systems and Computing] Emerging Research in Computing, Information, Communication and Applications Volume 882 (ERCICA 2018, Volume 1) || An Active Mixer Design For Down Conversion in 180 nm CMOS Technology for RFIC Applications

Shetty, N. R., Patnaik, L. M., Nagaraj, H. C., Hamsavath, Prasad Naik, Nalini, N.

Année:

2019

Langue:

english

Fichier:

PDF, 1.03 MB

english, 2019

34

[Advances in Intelligent Systems and Computing] Emerging Research in Computing, Information, Communication and Applications Volume 882 (ERCICA 2018, Volume 1) || A Multifactor Authentication Model to Mitigate the Phishing Attack of E-Service Systems from Bangladesh Perspective

Shetty, N. R., Patnaik, L. M., Nagaraj, H. C., Hamsavath, Prasad Naik, Nalini, N.

Année:

2019

Langue:

english

Fichier:

PDF, 662 KB

english, 2019

35

Homeless people with mental illness in India and COVID-19

Naik, Shalini S, Gowda, Guru S, Shivaprakash, Prakrithi, Subramaniyam, Bhaskaran Aandi, Manjunatha, Narayana, Muliyala, Krishna Prasad, Reddi, V Senthil Kumar, Kumar, Channaveerachari Naveen, Math, Su

Journal:

The Lancet Psychiatry

Année:

2020

Fichier:

PDF, 44 KB

2020

36

Modeling Marketing Dynamics by Time Series Econometrics

Koen Pauwels, Imran Currim, Marnik G. Dekimpe, Dominique M. Hanssens, Natalie Mizik, Eric Ghysels, Prasad Naik

Journal:

Marketing Letters

Année:

2004

Langue:

english

Fichier:

PDF, 170 KB

english, 2004

37

Choice Models and Customer Relationship Management

Wagner Kamakura, Carl F. Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, Scott Neslin, Baohong Sun, Peter C. Verhoef, Michel Wedel, Ron Wilcox

Journal:

Marketing Letters

Année:

2005

Langue:

english

Fichier:

PDF, 140 KB

english, 2005

38

Challenges and opportunities in high-dimensional choice data analyses

Prasad Naik, Michel Wedel, Lynd Bacon, Anand Bodapati, Eric Bradlow, Wagner Kamakura, Jeffrey Kreulen, Peter Lenk, David M. Madigan, Alan Montgomery

Journal:

Marketing Letters

Année:

2008

Langue:

english

Fichier:

PDF, 176 KB

english, 2008

39

Understanding the impact of churn in dynamic oligopoly markets

Ashutosh Prasad, Suresh P. Sethi, Prasad A. Naik

Journal:

Année:

2012

Langue:

english

Fichier:

PDF, 482 KB

english, 2012

40

Efficiency Analysis of Marketing Organizations with Interconnected Departments

Sridhar, Shrihari, Mantrala, Murali K., Naik, Prasad A.

Journal:

Customer Needs and Solutions

Année:

2014

Langue:

english

Fichier:

PDF, 340 KB

english, 2014

41

[IEEE 2012 CSI Sixth International Conference on Software Engineering (CONSEG) - Indore, Madhay Pradesh, India (2012.09.5-2012.09.7)] 2012 CSI Sixth International Conference on Software Engineering (CONSEG) - An efficient framework for high-quality web service discovery

Manike, Chiranjeevi, Naik, P. P. S, Prasad, Kavadi Durga

Année:

2012

Langue:

english

Fichier:

PDF, 861 KB

english, 2012

42

Effect of Castor Oil, Methyl and Ethyl Esters as Lubricity Enhancer for Low Lubricity Diesel Fuel (LLDF)

Prasad, Lalit, Das, L. M., Naik, S. N.

Journal:

Année:

2012

Langue:

english

Fichier:

PDF, 1.96 MB

english, 2012

43

Extending the Akaike Information Criterion to Mixture Regression Models

Naik, Prasad A, Shi, Peide, Tsai, Chih-Ling

Journal:

Journal of the American Statistical Association

Année:

2007

Langue:

english

Fichier:

PDF, 326 KB

english, 2007

44

Catalytic Cracking of Glycerol to Fine Chemicals over Equilibrium Fluid Catalytic Cracking Catalyst

Naik, Desavath V., Singh, K.K., Kumar, Vimal, Prasad, Basheshar, Behera, B., Bangwal, D.P., Atheya, Neeraj, Garg, M.O.

Journal:

Energy Procedia

Année:

2014

Langue:

english

Fichier:

PDF, 527 KB

english, 2014

45

Improved recovery stress in multi-walled-carbon-nanotubes reinforced polyurethane

Hashmi, S.A.R., Prasad, Harish Chandra, Abishera, R., Bhargaw, Hari Narayan, Naik, Ajay

Journal:

Materials & Design

Année:

2015

Langue:

english

Fichier:

PDF, 6.05 MB

english, 2015

46

Multi-Index Binary Response Analysis of Large Data Sets

Naik, Prasad A., Wedel, Michel, Kamakura, Wagner

Journal:

Journal of Business and Economic Statistics

Année:

2010

Langue:

english

Fichier:

PDF, 724 KB

english, 2010

47

Encyclopedia of Spectroscopy and Spectrometry || X-Ray Spectroscopy, Theory*

Naik, Prasad A.

Année:

1999

Langue:

english

Fichier:

PDF, 297 KB

english, 1999

48

Facile combustion synthesized orthorhombic GdAlO3:Eu3+ nanophosphors: Structural and photoluminescence properties for WLEDs

Jisha, P.K., Naik, Ramachandra, Prashantha, S.C., Nagabhushana, H., Sharma, S.C., Nagaswarupa, H.P., Anantharaju, K.S., Prasad, B. Daruka, Premkumar, H.B

Journal:

Journal of Luminescence

Année:

2015

Langue:

english

Fichier:

PDF, 2.93 MB

english, 2015

49

Planning Media Schedules in the Presence of Dynamic Advertising Quality

Naik, Prasad A., Mantrala, Murali K., Sawyer, Alan G.

Journal:

Marketing Science

Année:

1998

Langue:

english

Fichier:

PDF, 269 KB

english, 1998

50

Understanding the Memory Effects in Pulsing Advertising

Aravindakshan, Ashwin, Naik, Prasad A.

Journal:

Operations Research

Année:

2015

Langue:

english

Fichier:

PDF, 747 KB

english, 2015